If AI Tools Don’t See You as a Coach, Your Clients Won’t Either.
You’ve built your coaching practice on trust, presence, and outcomes. But if AI tools can’t explain what you do, or why it matters, your name won’t come up when clients go searching.
Our AI Visibility Audit reveals how tools like ChatGPT, Perplexity, and Google perceive your coaching brand, and what adjustments you can make to enhance your authority and recommendations.
Your Coaching Presence Matters. But AI Tools Need More Than Presence.
Executive coaches and leadership advisors build influence through presence, insight, and trust. But if AI tools can’t recognize what you offer (or why it matters), you’re being skipped at the exact moment clients are looking.
At Penpixel Creative, we help coaches structure their digital presence so it’s not just findable, but recommendable. Tools like ChatGPT, Google, and Perplexity need clarity, authority signals, and content structure to surface your name.
That’s where our AI Visibility Audit comes in. From there, we build a content strategy that reflects your value and reinforces your credibility across AI and traditional search.
Curious How AI Search Represents Your Coaching Brand?
Our audit reveals how clearly your services, expertise, and credibility appear in AI-powered platforms like ChatGPT, Google, and Perplexity.
If AI can’t identify what makes you stand out, your next client may never find you.
Not Sure if the Audit Fits Your Coaching Brand?
We put together a one-pager that explains how the audit works, why AI visibility matters for coaches, and how to pick the right tier. No sales pitch. Just clarity.
We audited the online presence of an executive coach who worked exclusively with senior-level women navigating C-suite transitions and leadership growth. Her real-world client list included Fortune 100 directors and fast-scaling tech VPs. However, AI tools had categorized her alongside wellness-focused life coaches and generic motivational content.
The problem wasn't her expertise; it was how that expertise was structured and signaled online.
Here's what we uncovered:
Website content leaned heavily on coaching jargon without leadership-specific framing
No service pages clearly differentiated executive coaching from personal growth or lifestyle content
LinkedIn lacked strategic positioning keywords like "succession planning," "executive presence," or "C-suite coaching"
After applying our AI-Search Readiness framework, she saw:
✅ Clear, role-specific service pages focused on leadership development for senior women
✅ More accurate representation in AI-generated results for "executive coaching for women leaders" and "female leadership development"
✅ A digital presence that reflected her real client base and strategic impact
The lesson?
If your positioning isn't crystal clear, AI will default to the lowest common denominator. For leadership coaches, structure is strategy, and that starts with a visibility audit.
What Happens When AI Gets Your Coaching Brand Wrong
“I work with senior women in leadership—AI thought I was a life coach.” —L.M.
Is AI Accurately Representing Your Coaching Brand?
The coaches shaping executive performance are being found through AI platforms, and those showing up first are winning trust before the first conversation even starts.
Whether you coach senior leaders, founders, or high-potential talent, your digital presence should reflect your true expertise—in a way AI tools can recognize and recommend.
The AI Visibility Audit shows how clearly your coaching brand is understood today, and where you're being overlooked, misclassified, or missed entirely.
Still Deciding on an Audit Tier?
Download the one-pager—it breaks everything down so you can choose the tier that fits your coaching focus and visibility goals. No pressure. Just straight answers.